The Day The Game Changed

The Game has changed.

Much of the disarray throughout time has always stemmed from a fundamental lack of understanding that what was once here has now moved elsewhere. 

The disarray is the lack of acceptance of that very fact.

If you think Instagram today is a place to post or share you are gravely mistaken.

If you think any DSP (Spotify, Apple, Tidal , even Bandcamp) is in the business of music discovery you are gravely mistaken.

If you believe Youtube has the ability to make you a popular fixture you are deeply mistaken.

Those options did occur for individuals throughout the early and late 2010’s, way before any of your grandmother’s were walking through a grocery store watching video clips with the volume on loud. Not a headphone in sight.

In the days of 2015, 2016, even 2019 (I’d say 2020 was it’s last year) you could post something online - say, a flyer - and it would perhaps be seen by an individual on that very day.

When I see posts online that mirror that era I shake my head in disbelief. It is entirely confusing to see.

Those days are over. Do you not see?

Apparently not, because I have been asked on several occasions why I no longer engage with social platforms in the manner I once had. They fail to see I own a website. They fail to see when they ask me this question they contact me directly. That’s the point.

Unless a thing is direct, it means nothing. Especially today.

Every human today is battling a ghost. Affected by comments made by bots, afraid to express themselves in fear of unforeseen retribution.

The game has changed. It is no longer online, my friends. Perhaps one day the pendulum may swing and you may find yourself sharing and deeply connecting with those who you have met on the internet.

But not today. And not for a long time.