The Theo Show — UX Case Study

When I first built thetheoshow.com, I was attempting to share the array of works I had been a part of. I wanted to offer products and designs and release the occasional podcast. I didn't know who the audience was — I was vaguely aware that they were individuals who had followed my career from the start, but I was not ready to admit that.

I refrained. I put client work at the forefront assuming that would get me work. But I never earned a job by applying for one. It had always come from the work I created. The site was optimized for a user behavior that didn't reflect reality.

View Case Study: https://www.thetheoshow.com/pages/tts-case-study